Top 5 Social Apps Performance in Guatemala, Q1 2022

In the first quarter of 2022, the performance of the top 5 social apps in Guatemala showed diverse trends across downloads, revenue, and active users. Here’s a closer look at how these popular apps fared:

TikTok from TikTok Pte. Ltd. saw a significant increase in weekly downloads, starting at 79K and peaking at 190K by the end of March. The weekly revenue for the app fluctuated, reaching its highest point at approximately $5.4K in the week of January 31. Active users showed a slight decline from 1.47M to 1.46M throughout the quarter.

Facebook from Meta Platforms, Inc. maintained a steady increase in weekly downloads, starting at 49K and reaching nearly 99K by the end of March. The weekly revenue for Facebook was relatively stable, peaking at around $2.6K in mid-January. Active users saw a consistent rise from 5.8M to approximately 6.1M over the quarter.

Who - Live Video Chat from Media Republic Apps experienced a slight decline in weekly downloads, starting at 728 and ending at 857 downloads by the end of March. Its weekly revenue peaked at $987 in mid-January and then gradually decreased to $527. Active users saw a downward trend from 5K to around 4.4K during the quarter.

SoLive - Live Video Chat by LOKA DİGİTAL MEDYA REKLAMCILIK VE TEKNOLOJİ A.Ş had a relatively stable download trend, starting at 657 and ending at 554 downloads. The weekly revenue showed a peak of $484 in late February, followed by a decrease to $249 by the end of March. Active users saw moderate fluctuations, peaking at 1.3K in mid-February and ending at 994.

BuzzCast - Live Video Chat App from BuzzCast LIVE showed a varied trend in weekly downloads, peaking at 1.8K in late January and ending at 1.2K by the end of March. The weekly revenue peaked at $487 in early January and saw a decline to $334 by the end of March. Active users increased steadily from 6.3K to approximately 10.3K during the quarter.

These insights, sourced from Sensor Tower, highlight the dynamic landscape of social apps in Guatemala. For more detailed analytics and trends, visit Sensor Tower.